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Diet Jerk Jr. This deadly bait is sweeping the Gulf Coast and ravaging redfish along the way. So effective, it should be outlawed in all 50 states!MORE |
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Diet Mullet The Diet Mullet is the lower priced version of the Mullet, Jr. Action, and sizes are similar, but instead of holographic eyes, the eyes on the Diet Mullet are painted. MORE |
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Fathead Jr. The Fathead, Jr. comes in 3", 3.5", 4", 5", 6" and 8" lengths. The first thing you will notice about these lures is the 24 incredible colors and wide array of sizes we offer. MORE |
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Jerk Jr. This deadly bait is sweeping the Gulf Coast and ravaging trout and redfish along the way. So effective, it should be outlawed in all 50 states! MORE |
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Mullet Jr. The 3.5" Mullet, Jr. takes soft plastics to a new level. The tiny paddle tail on this bait will thump at slow speeds and really drives the big ones crazy.MORE |
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POP 130 The POP-130 is the perfect offshore popper. Built like a tank, this bait will stand up to repeated strikes by angry Yellowfin Tuna, and come back for more. MORE |
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Salty Joe Years ago, Reaction Strike licensed this lure to a well known musky lure maker. The lure was responsible for the catch and release of some absolute monster muskies. MORE |
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Shrimp We recently asked our engineers to do the impossible, that is, to make a better shrimp imitation than has ever been done before. With the hundreds of shrimp baits on the market, this was a tall task, even for them. MORE |
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Split Tail Jr. Jerkbait fishing has been around for a long time. But until the Split Tail, Jr. every other jerkbait was essentially the same bait by a different manufacturer. The Split Tail, Jr. changes all that. MORE |
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SR 200 The SR-200 is a perfect, 8 inch long deep diving offshore trolling lure. The SR-200 is perfectly balanced, with a loud rattle that gives off low frequency sounds calling large gamefish like Wahoo, Tuna, Dorado, Sailfish, and many others from long distances. MORE |
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Striper Candy Striper Candy is exactly that – Striper Candy! Everyone knows stripers love eels, and when it comes to catching monster cow stripers, nothing beats striper candy. MORE |
